MuckRock’s Michael Morisy

Michael Morisy is the co-founder of investigative news startup MuckRock. He is also a John S. Knight Journalism Fellow at Stanford, spending most of his time in the Bay Area with frequent trips back east (MuckRock is still based in Boston).


Previously, Morisy was the founding editor of BetaBoston for the Boston Globe, working with a team of journalists, designers, developers, and more to create the Greater Boston area’s preeminent tech and startup news site. Before that, he was a technology reporter and editorial director at various TechTarget websites, including running the question-and-answer site and blog network ITKnowledgeExchange.

Morisy played a part in two Pulitzer Prize-winning series: The 2007 Editorial Winner “9/11: The Forgotten Victims,” for the New York Daily News, which he wrote and reported; and the Boston Globe’s 2014 Breaking News coverage of the Boston Bombings.

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Medium’s Mike Sall on metrics that matter, Medium’s focus and where the industry is headed


Michael Sall graduated from the University of Pennsylvania in 2009 with a double major in Finance and History of Art. From there, Sall has worked in many arenas. He began as a Business Analyst at Deloitte Consulting immediately after graduation, where he worked for just under two years. After this time, he was a Growth Analyst at TypeKit, a service which allows its users the ability to embed fonts into their documents.

In October 2011, Adobe ended up purchasing Typekit. Sall then became the product manager at Adobe for both TypeKit and Adobe Creative Cloud, where he stayed until March 2013. Six months later, he became a Product Scientist at Medium. Medium is a blog-publishing platform that was founded by the co-founders of Twitter in another form of social journalism. Their goal is to connect users through stories that stretch longer than the 140 character restraint that Twitter has. This was created in a hope of raising the quality of the news and stories that are shared.

Sall worked as a Product Scientist for Medium for a year before this past September, where he became the head of Product Science for Medium. He works primarily on user engagement, which Medium measures in terms of time spent reading. This line of thinking is unorthodox for many other social networks, but Medium has fully embraced this as the primary metric in a world of shortened attention spans and quick clicking.