WIRED’s Executive Editor Mark Robinson

MARK ROBINSON, Executive Editor

In more than a decade at WIRED, Robinson has served as a senior editor, articles editor, features editor, and, now, executive editor. He oversees the print magazine, top-editing its features as well as long-form narrative pieces for the web and the digital edition. He has been the editor of some of WIRED’s signature articles of the last decade, from profiles of Edward Snowden, John McAfee, and Kim Dotcom to articles about the new atheism, neurodiversity, memory, and self-driving cars. In 2005 he and writer Jeff Howe were talking about a pitch for a business trend story and coined the word “crowdsourcing.”
ROBINSON It is now in the Oxford dictionary. In conjunction with WIRED’s 20th anniversary in 2013, he edited a collection of the 20 best WIRED stories of all time. Robinson led the front-of-book team that won a National Magazine Award for best section, and two stories he edited have been nominated for National Magazine Awards for feature writing. Over the years, 11 features assigned by Robinson have been collected in annual anthologies, including the Best American Magazine Writing, Best Technology Writing, Best American Science and Nature Writing, and Best American Science Writing. Two stories he edited have been named the best magazine story of the year by the American Association for the Advancement of Science. Robinson attended Stanford’s master’s program in communication. He moonlights as a jazz singer, has a passionate devotion to open-water swimming, and lives in San Francisco.

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Medium’s Mike Sall on metrics that matter, Medium’s focus and where the industry is headed

sall

Michael Sall graduated from the University of Pennsylvania in 2009 with a double major in Finance and History of Art. From there, Sall has worked in many arenas. He began as a Business Analyst at Deloitte Consulting immediately after graduation, where he worked for just under two years. After this time, he was a Growth Analyst at TypeKit, a service which allows its users the ability to embed fonts into their documents.

In October 2011, Adobe ended up purchasing Typekit. Sall then became the product manager at Adobe for both TypeKit and Adobe Creative Cloud, where he stayed until March 2013. Six months later, he became a Product Scientist at Medium. Medium is a blog-publishing platform that was founded by the co-founders of Twitter in another form of social journalism. Their goal is to connect users through stories that stretch longer than the 140 character restraint that Twitter has. This was created in a hope of raising the quality of the news and stories that are shared.

Sall worked as a Product Scientist for Medium for a year before this past September, where he became the head of Product Science for Medium. He works primarily on user engagement, which Medium measures in terms of time spent reading. This line of thinking is unorthodox for many other social networks, but Medium has fully embraced this as the primary metric in a world of shortened attention spans and quick clicking.