Medium’s Mike Sall on metrics that matter, Medium’s focus and where the industry is headed

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Michael Sall graduated from the University of Pennsylvania in 2009 with a double major in Finance and History of Art. From there, Sall has worked in many arenas. He began as a Business Analyst at Deloitte Consulting immediately after graduation, where he worked for just under two years. After this time, he was a Growth Analyst at TypeKit, a service which allows its users the ability to embed fonts into their documents.

In October 2011, Adobe ended up purchasing Typekit. Sall then became the product manager at Adobe for both TypeKit and Adobe Creative Cloud, where he stayed until March 2013. Six months later, he became a Product Scientist at Medium. Medium is a blog-publishing platform that was founded by the co-founders of Twitter in another form of social journalism. Their goal is to connect users through stories that stretch longer than the 140 character restraint that Twitter has. This was created in a hope of raising the quality of the news and stories that are shared.

Sall worked as a Product Scientist for Medium for a year before this past September, where he became the head of Product Science for Medium. He works primarily on user engagement, which Medium measures in terms of time spent reading. This line of thinking is unorthodox for many other social networks, but Medium has fully embraced this as the primary metric in a world of shortened attention spans and quick clicking.